10 Nov, 2009

Client Spotlight:  CryoLife, Inc

Posted by: Tricycle Studios In: General

Challenge: Cryolife needed to create a patient friendly video that highlighted and explained the Ross Procedure, a cardiac valve replacement procedure.

Solution: We worked with the CryoValve marketing team to design and create 3D animation depicting the CryoValve® SG, a human pulmonary heart valve, in the Ross Procedure.

Results: This animation was used at the 2009 Ross Procedure Summit and has been repurposed for web and educational usage.

Challenge: Smith & Nephew approached us to create a series of in-service videos for their new RENASYS GO and RENASYS EZ products.

Solution: Produced script-to-screen, we also translated these videos for a global audience.

Results: The RENASYS GO and RENASYS EZ videos have been used in CD-ROMs, web, and client videos around the world.

26 Sep, 2009

Meet Tricycle Team Member:
Suzie Cimato

Posted by: Tricycle Studios In: Employee Bios

Video Illusionist (aka Producer)
When Suzie isn’t downloading, listening to or talking about her favorite music hits, she’s either at a show or eating at authentic restaurants. A director’s dream, she takes creativity to new levels with her visionary approach to intricate projects.

  • Favorite color is eggplant purple
  • TV shows like “Arrested Development” and “30 Rock” feed her unique sense of humor
  • Knows everything there is to know about escaping alligator attacks
  • Two dogs: Jack the Boxer and Lainie the Pug

20 Jul, 2009

The Beginning of Tricycle Studios

Posted by: Tricycle Studios In: General

Tricycle communications began in the fall of 1995. As owners and managing partners, Randy Rosenthal came from a background in video productions and Tona Bell specialized in advertising and public relations. Their combined knowledge of marketing blended with a playful approach to new media is the foundation of Tricycle Studios.

Originally specializing in video, animation and interactive programs, their first multimedia program was on a 1MB floppy disk back in 1995.

Tricycle Studios is dedicated to the fresh, youthful enthusiasm and the uninhibited energy of the child in all of us to solve tough creative problems.

Through video from script-to-screen, animation, web design + custom applications, professional education + sales training programs, high definition entertainment programs, Tricycle has evolved into a full service creative shop that specializes in thought-provoking marketing, education and entertainment.

Tricycle sees the future of communications and entertainment as a blend of technology and analog mixed with the spirit of conscious living.

Simply put, Tricycle Studios creates marketing-based media for positive change.

09 Jun, 2009

Did You Know That Tricycle Studios Is A Woman-Owned Business?

Posted by: Tricycle Studios In: General

We are a certified Minority Business Enterprise (MBE) in the State of Florida and we are a nationally certified Woman Business Enterprise (WBENC).  We understand the dynamics of supplier diversity programs and working with businesses in this capacity.

We help companies harness the power of emerging technologies to solve communications challenges.  Here are some of the solutions we provide:

  • Develop fresh marketing tools such as…
    VIDEO + ANIMATION: High Definition video (script-to-screen), 3D animation, web videos, TV commercials and HI!TM Human Interface video-based tools.
  • Reduce training time and costs with…
    TRAINING + EDUCATION: e-Learning platforms, workshop modules, interactive games, and DVD programs.
  • Create media assets that can be repurposed for…
    MEETINGS + TRADESHOWS: Touch screen applications, event production, theme development and creative content including high definition videos, animation, interactive games, and entertainment.

20 Mar, 2009

Tricycle Studios Launches Pet Life TV on the Web

Posted by: Tricycle Studios In: General

Pawsitively the best new show celebrating
the bond between people and pets

Tampa, FL – February 16, 2009 – Whether they bark, purr, chirp or croak, our favorite animals are more than our pets; they’re a member of the family and an active part of our lives. To celebrate that human-animal bond, Tricycle Studios, a digital media content producer, specializing in high-impact entertainment and marketing, is launching Pet Life TV on the Web today.

Pet Life TV celebrates the human-animal bond by exploring lifestyles, health and wellness trends, the latest products and services, and the many ways pets can live a great life alongside the people who accompany them on their adventures.

In each webisode, our host, Kristen Levine, takes viewers on a journey to discover the irreverent, rewarding and often surprising stories that are unique to the pet life experience.

“In America today, 83% of dog owners refer to themselves as their pet’s ‘mommy’ or ‘daddy’*. I think that statistic alone shows that we’ve moved to a new level in our relationships with our animals. They are truly a part of our lives.” said Levine, a pet lifestyle expert for more than 20 years, who is currently a mom to one dog, one cat, two miniature donkeys and four goats.

“Pet Life TV is designed to honor that connection we have with our pets, and to help people find new ways to interact with and care for their furry, feathered, or scale-covered best friends.” she said.

The first nine webisodes showcase the best that the pet lifestyle has to offer, from the tiniest desk pets and most beautiful birds, to stylish pet fashions and smart food for Fido. Webisodes in the first season include:

“Trendiest Tails in Town”

Fashion and products for your dog or cat to be furry and fabulous!

“The Tweet Life”

All you need to know about your favorite-feathered friend.

“Paws-itively Healthy Pet Food”

All green treats, toys, pest control and more for your all-natural pet.

Shot and produced entirely in High Definition, Pet Life TV webisodes can be found at www.petlifetv.com.  This content-rich Web site compliments each episode with short, fun and informative articles, exciting pet product showcases, fun pet facts, cool things to do for, and with, your pet, plus much more.

Pet Life TV is available in a wide variety of formats to meet the needs of viewers.  With webisodes designed for any stream to any screen, Pet Life TV can deliver its media experience across multiple devices including video-on-demand, streaming Internet television and podcast subscriptions. Other media include full-length HD programs, one-minute daytime news vignettes and syndicated radio shows.

In the past 10 years, pet spending has more than doubled and is expected to hit over $50 billion by the end of the decade. Pet Life TV targets the coveted 18 - 54 demographic, however, the content and delivery platforms are diverse enough to appeal to a much wider range of people and the pets they love.

Tricycle Studios is actively seeking advertising, sponsorship and distribution partners for the Pet Life TV package.

Check out the trailer (Pet Life Trailer)

* Sources: American Pet Products Manufacturers Association Pet Owners Survey 2007-2008; U.S. Census Bureau.

07 Oct, 2008

Tricycle Tip #3: Play Visually.

Posted by: Tricycle Studios In: General

Interactive games are the playful platform of the next generation. Entertaining and engaging, games can be your company’s next marketing coup:

  • Mobile (handheld device) games combine fun and messaging… on the go
  • Seasonal games provide regular opportunities to deliver marketing content
  • Tradeshow games create buzz and reinforce key marketing messages
  • Viral games allow your message to be shared via web delivery

Enriching your brand and breaking through clutter, interactivegames can strengthen customer loyalty and retention.

At Tricycle Studios our fresh approach to marketing includes fun and games.

Let us show you how!

07 Oct, 2008

Trike Dude: Eco-Warrior Game

Posted by: Tricycle Studios In: General

CLICK HERE TO PLAY THE GAME

Did you know that Americans go through 2.5 million plastic bottles every hour?! You will after playing the Tricycle Studios Eco-Warrior Game.

The Eco-Warrior Game starring the Trike Dude, is an interactive game that educates players about the importance of reducing, reusing, and recycling in a fun way – the Tricycle Studios way. The stimulating scenery and surprise elements make the game entertaining, while the earth-saving facts encourage going green.

Gamers lead the Trike Dude through various landscapes while gathering recyclable items and collecting eco-friendly products to gain points. The four-button function control makes it simple enough for beginners to finish, yet the random obstacles and barriers make it challenging enough to keep even the pros engaged.

18 Sep, 2008

Chester, The Fat Tabby Cat

Posted by: Tricycle Studios In: General

Chester, The Fat Tabby Cat.

About a year ago, a handsome and very personable young cat showed up on the steps of Tricycle Studios and declared his presence. We tried to find his people (he had been fixed and had no collar) but no one could find them. He demanded we let him in every morning and give him breakfast. He quickly started showing up for work everyday. He told Tona, our resident crazy cat lady, that his name was Chester.

With perfect attendance, everyday we are greeted by him as he makes his rounds and says hello to each of us. He then goes to one of his spots and sacks out for the rest of the day until it is time for dinner. He receives oodles of head scratches and playful gestures as we cross his path, but he is usually passed out for most of the day. We all wondered what the hell does Chester do at night? This is his story…

We are grateful that Chester, a.k.a. “C-Money”, adopted us.

Visit our website www.tricyclestudios.com

Tricycle Studios, located in Tampa Florida, is an independent marketing communications company specializing in medical writing and content development, medical illustration and animation, instructional design, custom software development, and content development.

We create videos and tools for handheld devices (Blackberry, iPhone, iPad, etc.), 3D animation, and globalization of assets.

We have a national network of OR trained and certified videographers and producers to capture live application of your products and perspectives from the clinicians that use them.