Challenge: How to effectively administer and create a national network of animal clinic web sites, while maintaining individuality?
Solution: Utilizing a blog platform, we were able to semi-customize content for 23 animal hospitals web sites. Portions of the sites were created for central management of information and others were updated at a local level.
Result: Each hospital was able to maintain their own identity while the parent company was able to keep consistency of message across all locations.
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