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	<title>tricycle studios blog</title>
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	<link>http://blog.tricyclestudios.com</link>
	<description>rantings and musings on technology-based marketing</description>
	<pubDate>Wed, 08 Sep 2010 17:59:27 +0000</pubDate>
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		<title>Meet Tricycle Team Member: Brian Murray</title>
		<link>http://blog.tricyclestudios.com/?p=389</link>
		<comments>http://blog.tricyclestudios.com/?p=389#comments</comments>
		<pubDate>Fri, 03 Sep 2010 18:01:28 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=389</guid>
		<description><![CDATA[
I Like Deadlines
Young Mr. Murray has a very big brain.  How he manages to keep his giant  Left Lobe (for writing mathematical formulas and generating code) and  his freakishly large Right Lobe (in use when painting beautiful moving  pictures) balanced on his skinny neck, is a wonder to us all.

Enjoys story boarding [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="brian" src="http://tricyclestudios.com/images/team/brian.jpg" alt="" width="276" height="350" /></p>
<p><span style="font-family: Arial;"><span style="font-size: 10pt;"><em>I Like Deadlines</em><br />
Young Mr. Murray has a very big brain.  How he manages to keep his giant  Left Lobe (for writing mathematical formulas and generating code) and  his freakishly large Right Lobe (in use when painting beautiful moving  pictures) balanced on his skinny neck, is a wonder to us all.</span></span></p>
<ul>
<li>Enjoys story boarding and doodling</li>
<li> Likes the color blue</li>
<li> Doesn’t eat much green</li>
<li> Gets inspiration through films, web, and TV</li>
</ul>
]]></content:encoded>
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		<title>Client Spotlight: Cappella</title>
		<link>http://blog.tricyclestudios.com/?p=362</link>
		<comments>http://blog.tricyclestudios.com/?p=362#comments</comments>
		<pubDate>Sun, 01 Aug 2010 16:00:55 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=362</guid>
		<description><![CDATA[
Challenge: Cappella came to us during development of their new Sideguard stent and asked us to produce a series of animations that could both help them finalize the stent development and market the stent to future clients.
Solution: Employing an iterative approach to creating 3D animation, we were able to help Cappella in the device design while producing [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/capella.jpg"><img class="alignnone size-medium wp-image-384" title="Capella" src="http://blog.tricyclestudios.com/wp-content/uploads/capella-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p><strong>Challenge</strong>: Cappella came to us during development of their new Sideguard stent and asked us to produce a series of animations that could both help them finalize the stent development and market the stent to future clients.</p>
<p><strong>Solution</strong>: Employing an iterative approach to creating 3D animation, we were able to help Cappella in the device design while producing a marketing animation for the new stent.</p>
<p><strong>Solution</strong>: This animation was used at the 2009 Ross Procedure Summit and has been repurposed for web and educational usage.</p>
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			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=362</wfw:commentRss>
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		<item>
		<title>Project Spotlight: Global Meeting</title>
		<link>http://blog.tricyclestudios.com/?p=238</link>
		<comments>http://blog.tricyclestudios.com/?p=238#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:27:43 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=238</guid>
		<description><![CDATA[Challenge: After successfully developing media for the first Aortic Summit in 2006, W. L. Gore &#38; Associates, Inc. had us create the meeting experience for this year’s event in Vienna, Austria.
Solution: We created an immersive environment over four days for 300+ doctors.  From music to lighting to dynamic videos, Tricycle helped bring the meeting to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Challenge</strong>: After successfully developing media for the first Aortic Summit in 2006, W. L. Gore &amp; Associates, Inc. had us create the meeting experience for this year’s event in Vienna, Austria.</p>
<p><strong>Solution</strong>: We created an immersive environment over four days for 300+ doctors.  From music to lighting to dynamic videos, Tricycle helped bring the meeting to life while partnering with their internal corporate communications department.</p>
<p><a href="http://blog.tricyclestudios.com/wp-content/uploads/gore1.jpg"><img class="alignnone size-thumbnail wp-image-281" title="gore1" src="http://blog.tricyclestudios.com/wp-content/uploads/gore1-150x150.jpg" alt="" width="150" height="150" /> </a><a href="http://blog.tricyclestudios.com/wp-content/uploads/gore2.jpg"><img class="size-thumbnail wp-image-282 alignnone" title="gore2" src="http://blog.tricyclestudios.com/wp-content/uploads/gore2-150x150.jpg" alt="" width="150" height="150" /> </a><a href="http://blog.tricyclestudios.com/wp-content/uploads/gore3.jpg"><img class="alignnone size-thumbnail wp-image-283" title="gore3" src="http://blog.tricyclestudios.com/wp-content/uploads/gore3-150x150.jpg" alt="" width="150" height="150" /> </a><a href="http://blog.tricyclestudios.com/wp-content/uploads/gore4.jpg"><img class="alignnone size-thumbnail wp-image-284" title="gore4" src="http://blog.tricyclestudios.com/wp-content/uploads/gore4-150x150.jpg" alt="" width="150" height="150" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=238</wfw:commentRss>
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		<item>
		<title>Client Spotlight: Pet Partners, LLC</title>
		<link>http://blog.tricyclestudios.com/?p=236</link>
		<comments>http://blog.tricyclestudios.com/?p=236#comments</comments>
		<pubDate>Wed, 30 Jun 2010 02:06:23 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=236</guid>
		<description><![CDATA[Challenge: How to effectively administer and create a national network of animal clinic web sites, while maintaining individuality?
Solution: Utilizing a blog platform, we were able to semi-customize content for 23 animal hospitals web sites.  Portions of the sites were created for central management of information and others were updated at a local level.
Result: Each hospital [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Challenge</strong>: How to effectively administer and create a national network of animal clinic web sites, while maintaining individuality?</p>
<p><strong>Solution</strong>: Utilizing a blog platform, we were able to semi-customize content for 23 animal hospitals web sites.  Portions of the sites were created for central management of information and others were updated at a local level.</p>
<p><strong>Result</strong>: Each hospital was able to maintain their own identity while the parent company was able to keep consistency of message across all locations.</p>
<p><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp4.jpg"><img class="size-thumbnail wp-image-276 alignleft" title="pp4" src="http://blog.tricyclestudios.com/wp-content/uploads/pp4.jpg" alt="" width="400" height="454" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp6.jpg"><img class="alignnone size-thumbnail wp-image-278" title="pp6" src="http://blog.tricyclestudios.com/wp-content/uploads/pp6.jpg" alt="" width="144" height="163" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp5.jpg"><img class="alignnone size-thumbnail wp-image-277" title="pp5" src="http://blog.tricyclestudios.com/wp-content/uploads/pp5.jpg" alt="" width="144" height="163" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp3.jpg"><img class="alignnone size-thumbnail wp-image-275" title="pp3" src="http://blog.tricyclestudios.com/wp-content/uploads/pp3.jpg" alt="" width="144" height="163" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp2.jpg"><img class="alignnone size-thumbnail wp-image-274" title="pp2" src="http://blog.tricyclestudios.com/wp-content/uploads/pp2.jpg" alt="" width="144" height="163" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp1.jpg"><img class="alignnone size-thumbnail wp-image-273" title="pp1" src="http://blog.tricyclestudios.com/wp-content/uploads/pp1.jpg" alt="" width="144" height="163" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/pp7.jpg"><img class="alignnone size-thumbnail wp-image-343" title="pp7" src="http://blog.tricyclestudios.com/wp-content/uploads/pp7.jpg" alt="" width="144" height="163" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=236</wfw:commentRss>
		</item>
		<item>
		<title>Meet Tricycle Team Member: Jillian Wiley</title>
		<link>http://blog.tricyclestudios.com/?p=234</link>
		<comments>http://blog.tricyclestudios.com/?p=234#comments</comments>
		<pubDate>Thu, 20 May 2010 02:25:10 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[Employee Bios]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=234</guid>
		<description><![CDATA[
The Office Cat’s Mama
Jillian’s smiling face is the first to be seen as you enter through the Tricycle doors. Her quick-wit and creative solutions are refreshing and always brighten up everyone’s day. She’s an A+ with a gold star sticker.

Should probably buy stock in an energy drink company
Lover of all animals
Enjoys soaking up the sun’s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/jillian.jpg"><img class="size-full wp-image-249 aligncenter" title="jillian" src="http://blog.tricyclestudios.com/wp-content/uploads/jillian.jpg" alt="" width="276" height="350" /></a></p>
<p><em>The Office Cat’s Mama</em><br />
Jillian’s smiling face is the first to be seen as you enter through the Tricycle doors. Her quick-wit and creative solutions are refreshing and always brighten up everyone’s day. She’s an A+ with a gold star sticker.</p>
<ul>
<li>Should probably buy stock in an energy drink company</li>
<li>Lover of all animals</li>
<li>Enjoys soaking up the sun’s rays</li>
<li>One spoiled puppy: Petunia</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=234</wfw:commentRss>
		</item>
		<item>
		<title>Client Spotlight: Meals on Wheels Association of America (MOWAA)</title>
		<link>http://blog.tricyclestudios.com/?p=232</link>
		<comments>http://blog.tricyclestudios.com/?p=232#comments</comments>
		<pubDate>Fri, 09 Apr 2010 01:37:21 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=232</guid>
		<description><![CDATA[Challenge: The Tampa branch of the Meals on Wheels Association of America needed to create a fundraising video to raise awareness of the program and its benefits.
Solution: Using a documentary style format, we told the Meals on Wheels story through the voices of actual volunteers, recipients and staff.
Result: Donations increased and awareness raised.  We were [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Challenge</strong>: The Tampa branch of the Meals on Wheels Association of America needed to create a fundraising video to raise awareness of the program and its benefits.</p>
<p><strong>Solution</strong>: Using a documentary style format, we told the Meals on Wheels story through the voices of actual volunteers, recipients and staff.</p>
<p><strong>Result</strong>: Donations increased and awareness raised.  We were proud to be able to partially donate our services to this outstanding organization.</p>
<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/mow3.jpg"><img class="size-thumbnail wp-image-271 aligncenter" title="Meals on wheels 1" src="http://blog.tricyclestudios.com/wp-content/uploads/mow3.jpg" alt="" width="249" height="140" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/mow2.jpg"><img class="size-thumbnail wp-image-270 aligncenter" title="Meals on wheels 2" src="http://blog.tricyclestudios.com/wp-content/uploads/mow2.jpg" alt="" width="249" height="140" /></a><a href="http://blog.tricyclestudios.com/wp-content/uploads/mow1.jpg"><img class="size-thumbnail wp-image-269 aligncenter" title="Meals on wheels 3" src="http://blog.tricyclestudios.com/wp-content/uploads/mow1.jpg" alt="" width="249" height="140" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=232</wfw:commentRss>
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		<item>
		<title>Client Spotlight: Numara® Software, Inc.</title>
		<link>http://blog.tricyclestudios.com/?p=230</link>
		<comments>http://blog.tricyclestudios.com/?p=230#comments</comments>
		<pubDate>Wed, 03 Mar 2010 01:22:56 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=230</guid>
		<description><![CDATA[ 
Challenge: Numara Software, a global provider of service management and asset management solutions for IT professionals, had a need to create several video-based marketing tools for their web site.
Solution: We wrote, animated and produced a series of commercials for Numara® Track-It!®, Numara® FootPrints®, and Numara Asset Management Platform (NAMP) software.
Result: These videos immediately increased [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.tricyclestudios.com/wp-content/uploads/numara3.jpg"><img class="size-thumbnail wp-image-264 alignnone" title="numara3" src="http://blog.tricyclestudios.com/wp-content/uploads/numara3-150x150.jpg" alt="" width="150" height="150" /> </a><a href="http://blog.tricyclestudios.com/wp-content/uploads/numara1.jpg"><img class="size-thumbnail wp-image-262 alignnone" title="numara1" src="http://blog.tricyclestudios.com/wp-content/uploads/numara1-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p><strong>Challenge</strong>: Numara Software, a global provider of service management and asset management solutions for IT professionals, had a need to create several video-based marketing tools for their web site.</p>
<p><strong>Solution</strong>: We wrote, animated and produced a series of commercials for Numara® Track-It!®, Numara® FootPrints®, and Numara Asset Management Platform (NAMP) software.</p>
<p><strong>Result</strong>: These videos immediately increased attendance to longer webinars.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=230</wfw:commentRss>
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		<item>
		<title>Meet Tricycle Team Member: Gina VonEye </title>
		<link>http://blog.tricyclestudios.com/?p=228</link>
		<comments>http://blog.tricyclestudios.com/?p=228#comments</comments>
		<pubDate>Sat, 20 Feb 2010 02:24:18 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[Employee Bios]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=228</guid>
		<description><![CDATA[
Captivating Client Communicator (aka Producer)
A secret tambourine player, Gina manages and supports the most complex of client needs. When she’s not masterminding communication plans or putting the finishing touches on interactive events, she enjoys traveling to new places with her husband.

2nd grade Spelling Bee champ
Loves to entertain and try new recipes
Favorite color is red with [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/gina.jpg"><img class="size-full wp-image-247 aligncenter" title="gina" src="http://blog.tricyclestudios.com/wp-content/uploads/gina.jpg" alt="" width="276" height="350" /></a></p>
<p><em>Captivating Client Communicator (aka Producer)</em><br />
A secret tambourine player, Gina manages and supports the most complex of client needs. When she’s not masterminding communication plans or putting the finishing touches on interactive events, she enjoys traveling to new places with her husband.</p>
<ul>
<li>2nd grade Spelling Bee champ</li>
<li>Loves to entertain and try new recipes</li>
<li>Favorite color is red with a penchant for polka-dots</li>
<li>One Maltese poodle: Chloe</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=228</wfw:commentRss>
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		<item>
		<title>Meet Tricycle Team Member:  Adri Tasanaprasert</title>
		<link>http://blog.tricyclestudios.com/?p=226</link>
		<comments>http://blog.tricyclestudios.com/?p=226#comments</comments>
		<pubDate>Wed, 20 Jan 2010 02:23:57 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[Employee Bios]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=226</guid>
		<description><![CDATA[
Member of the Animation Nation (aka Producer)
From creative concept and idea development to video, animation and print production, Adri manages project scope, timeline and budget with ease. An eternal optimist and non-discriminator of tasty food, she always has a smile on her face – until she notices the toilet paper roll is upside down.

Self-proclaimed “Foodie”
Her [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/adri.jpg"><img class="size-full wp-image-245 aligncenter" title="adri" src="http://blog.tricyclestudios.com/wp-content/uploads/adri.jpg" alt="" width="276" height="350" /></a></p>
<p><em>Member of the Animation Nation (aka Producer)</em><br />
From creative concept and idea development to video, animation and print production, Adri manages project scope, timeline and budget with ease. An eternal optimist and non-discriminator of tasty food, she always has a smile on her face – until she notices the toilet paper roll is upside down.</p>
<ul>
<li>Self-proclaimed “Foodie”</li>
<li>Her TV is stuck on three stations: TLC, HGTV, and Bravo</li>
<li>She is made entirely of funny bones</li>
<li>One dog: Luna the Poodle (the big kind)</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=226</wfw:commentRss>
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		<item>
		<title>Meet Tricycle Team Member:  Linda Aguirre</title>
		<link>http://blog.tricyclestudios.com/?p=224</link>
		<comments>http://blog.tricyclestudios.com/?p=224#comments</comments>
		<pubDate>Mon, 21 Dec 2009 16:26:20 +0000</pubDate>
		<dc:creator>Tricycle Studios</dc:creator>
		
		<category><![CDATA[Employee Bios]]></category>

		<guid isPermaLink="false">http://blog.tricyclestudios.com/?p=224</guid>
		<description><![CDATA[
Tricycle Traffic Marshal 
Linda helps keep us running like a well-oiled tricycle by coordinating our resources, managing production schedules and making sure we have plenty of music to keep our creative juices flowing. The team members always hear what she needs to say, even though she doesn’t like to use the office intercom system.

Third-generation Tampanian
Favorite [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.tricyclestudios.com/wp-content/uploads/linda.jpg"><img class="aligncenter size-full wp-image-243" title="linda" src="http://blog.tricyclestudios.com/wp-content/uploads/linda.jpg" alt="" width="276" height="350" /></a></p>
<p><em>Tricycle Traffic Marshal </em><br />
Linda helps keep us running like a well-oiled tricycle by coordinating our resources, managing production schedules and making sure we have plenty of music to keep our creative juices flowing. The team members always hear what she needs to say, even though she doesn’t like to use the office intercom system.</p>
<ul>
<li>Third-generation Tampanian</li>
<li>Favorite movies are MGM musicals</li>
<li>Enjoys cooking and gardening</li>
<li>Two very busy Westies: Sydney and Savannah</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://blog.tricyclestudios.com/?feed=rss2&amp;p=224</wfw:commentRss>
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